The Art of No Tech Testing

Week of September 17, 2018
Monday, 3:30-5:00 PM - Hawes 203
Wednesday, 3:30-5:00 PM - Batten Hall (Hives) 207

 

Guest: Ken Norton, Partner GV

 

Required Reading

  1. How to Listen to Customers. by Ken Norton

 

Recommended Reading/Listening

  1. Handcrafted, Brian Cheskey (Airbnb), by Masters of Scale (podcast)

  2. Concierge vs. Wizard of Oz Test, by Grasshopper Herder

  3. A Step-by-Step Guide to Using a Landing Page Test to Validate Your Concept. by Aymeric Guarat-Apelli

 

Minor Deliverables: 
Due Friday, 5PM, September 21

  • TEAM:  Lo-Fi Test Plan (see below)

  • INDIVIDUAL: Signed Student Participation Agreement (SPA). → Please sign and email a scanned version to Jacey.

 

Major Deliverable: Due Friday, 5pm, September 28: Final Draft of Customer Research plan.

Sep 17 SESSION PREP (<45 min).

Lo-Fi Testing Warm-up: How do we test our hypotheses as part of our customer research? This week we’ll explore how to develop low-fidelity test plans as part of our research strategy. For class on Monday, please read the PM101 2017 team Helping Handle’s Customer Research Plan and Lo-Fi Testing Plan. Consider how the team went about testing their hypotheses before building any software. Be prepared to discuss in class.

Sep 19 LAB PREP (<60 min).

  1. As a team: We will select 2 teams to present the DRAFTS of their customer research plans for critique in the lab. Each team will get 15 minutes. Plan to use half of your time for presenting and half for getting feedback. Teams selected to present will be notified by 10:00am the morning of September 19. Julia and Christina will provide feedback to ALL teams within each presentation by September 24.

  2. As individuals: (Diverge) Using this template, map out 1-2 low-fidelity tests for the hypotheses about your target persona(s) and come to this week’s lab prepared to discuss with your team (converge). Make them realistic to do over a short period of time, like an afternoon. Use this time/effort constraint to force you to focus on where you want to learn and how to do this simply. For example, having someone right down the list of things you’d expect them to fill out in an online form to test for completeness or giving cards with alerts someone might get on their phone and asking people how they’d respond to each message (including time/sequence of said messages).

    Get creative! These tests could cost nothing other than your time (and your test subjects’ time!).

    Team assignment due 5PM Friday, September 21: Using this template, post a link to the Assignment Master tab “Sep 21 - LF1” with your team’s low fidelity test plan. This will be the detail behind your research plan outlined in the Customer Research plan deliverable.

Julia Austin, Senior Lecturer

Harvard Business School

Rock Center 115