The course shifts as the students progress and our guests are available, but the general flow is across these three phases:

  • Personas

  • Customer interviews

  • Assumption Mapping

  • Jobs to be done

  • Market Requirements

  • Competitor analysis

  • User scenarios

  • Market sizing

  • Adoption risks

  • Product/ Business Idea Testing

  • Usability testing

  • MVP testing

  • Wireframes/prototypes

  • MVP building

  • Usability testing

  • Product Requirements

    • UI design

    • Feature specs

    • Prioritization

    • Architecture

    • Schedule, costs

    • Dependencies

PM101 (Fall): Focuses on Discovery and Solution Iteration - it is a very hands on semester with both in-class workshops and at least a day a week of work outside of the classroom.

PM102 (Spring): Funding is provided to qualified PM102 teams to hire and build their MVP. The searching, hiring and managing of engineers is a core learning aspect of the course. This is also a very hands on and workshop oriented course.

Key Facts:

  • There are 10-12 teams per semester of three students per team

  • 70-80% of PM101 students continue to PM102

  • 80% of PM101/102 students are employed in product (or related) roles or become product founders post-HBS

  • Many projects incubated in this course go on to raise outside funding and/or are accepted into Accelerator programs (YC, TechStars).