Launch Marketing

Monday, Feb. 12, 2018
3:30 PM - 5:30 PM
Hawes 203

Guest: Dave Gerhardt, Director of Marketing at Drift

After an interactive lecture by Dave Gerhardt, two teams selected by the instructor will present their launch marketing plans and get feedback from the class and our guest. Presenting teams for this session will be notified no later than Feb 9.

Assignment

Based on the assigned readings, bring questions for Dave about how PMs get involved in marketing; the relationship between product management and product marketing; how PMs fit into growth teams; etc.
As a team, use this template to prepare a Google Slide presentation describing your launch marketing plan. Feel free to adapt the template in whatever ways suit your situation. Add a link to the completed plan in the Assignment Master “Feb 12 - Launch Marketing” tab by 10am, Feb 12. Please remember to have commenting access turned on for Julia & Keith.

Required Reading

Notes on Launch Marketing
Product Marketing and Product Management, by Dave Gerhardt
Growth vs. Marketing vs. Product , by Brian Balfour
How Do You Choose the Best Growth Team Model? by Andrew McIness