Launch Planning

Monday, March 4, 2019
3:30 PM - 5:00 PM
Hawes 203

Guest: Dave Gerhardt, VP of Marketing at Drift

After an interactive lecture by Dave Gerhardt on building audiences and testing marketing strategies, three teams selected by the instructor will present their launch plans and get feedback from the class and our guest. Presenting teams for this session will be notified no later than March 1.


  • As a team, use this template to prepare a DRAFT presentation describing your launch plan. Feel free to adapt the template in whatever ways suit your situation.

  • By 10am March 4, add a link to the DRAFT plan in the Assignment Master “March 8 - Launch Plans” tab.

  • You will have time to make revisions to your plan for a final due date of March 8. Please “x” in the complete column once your team has finalized your plan on the 8th.

  • Also, remember to have commenting access turned on for Julia & Christina.

Required Reading


Recommended Reading

Session Prep

Based on the assigned readings, bring questions for Dave about how PMs get involved in marketing; the relationship between product management and product marketing, and how PM partners with marketing for product launches.