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Product Demo Reviews

Monday, Apr. 9, 2018


Hawes 201 & 203


Guest Reviewers:

Jodi Gernon, Director, Arthur Rock Center for Entrepreneurship

Jeff Bussgang, General Partner, Flybridge Capital & Senior Lecturer, HBS

David Cancel, CEO & Co-Founder, Drift & Rock Center EiR

Jill Starett, Senior Strategist, Fresh Tilled Soil

Michael Nicholas, Co-founder & Partner, BORN AI

Freddie Martignetti, Principal, Highland Capital Partners (HBS ‘11)


The teams and reviewers will split between two classrooms. Your team will be notified on which classroom you’ll be in PRIOR to class. The reviewers will switch half way through the session so all teams get exposure to all guests.



Prepare a live demonstration of your product. This should simulate what you will do for the final demo video due at the end of the semester. Each team will get 15 minutes. The sequence will be announced at the start of class. We suggest you plan to present for half the time and reserve the other half for feedback and questions from our guests. Each student will also be required to provide brief, written feedback to each team.

If you plan to access files for your presentation from the room PC, please arrive a few minutes early and pre-load them before class starts. If you will use a mobile device and doc cam, please practice setup in advance to ensure your device is visible and you are familiar with the equipment.

You can structure your presentation in whatever way you think will get the job done, but you are welcome to use the suggested flow for the video:

  1. Show a slide that describes your target user and the problem you'll solve for them.

  2. Next, show the solution: the single screen that, when the user sees it, will elicit the response, "That's just what I need!" Goal: get the audience excited about what you have to offer.

  3. Next, show the path to the solution quickly, mentioning what you are doing at each major step without providing any in-depth explanation. Goal: orient the audience to the major navigational elements of your app, so that when you explain these elements in more depth in the next step, the audience knows how each element fits into the overall context.

  4. Next, walk through the path more slowly, pointing out key UI design choices and explaining how you've provided a good user experience and a differentiated solution, compared to rival apps that address the same need.

  5. Take questions and get feedback from our guests.

There is are no posts required in the Assignment Master this week!

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