The Art of No-Tech Testing

Week of September 16, 2019
Monday, 3:30-5:00 PM
Wednesday, 3:30-5:00 PM

Required Reading/Listening

  1. How to Listen to Customers by Ken Norton (6 min read)

  2. Concierge vs. Wizard of Oz Test, by Grasshopper Herder (5 min read)

  3. Handcrafted, Brian Cheskey (Airbnb), by Masters of Scale (30-min podcast)

  4. The Mom Test - Rob Fitzpatrick - Assigned Sep 4, must be completed by September 23

 

Recommended Reading

  1. A Step-by-Step Guide to Using a Landing Page Test to Validate Your Concept  by Aymeric Guarat-Apelli 

  2. The Design of Everyday Things by Donald Norman

 

Minor Deliverables:
Due Friday, 5pm, September 20

  • TEAM: Lo-Fi Test Plan (see details below)

 

Major Deliverable: 

Due Friday, 5pm, September 27

  • TEAM: Final Draft of Customer Research plan [This is a fresh template. Note new slide #7 - Top Questions; these will be discussed more on September 23].

 

Sep 16 SESSION PREP

  • Lo-Fi Testing Warm-up: How do we test our hypotheses as part of our customer research? This week we’ll explore how to develop low fidelity test plans as part of our research strategy. For class on Monday, please read the PM101 2017 team Helping Handle’s Customer Research Plan and Lo-Fi Testing Plan. Consider how the team went about testing their hypotheses before building any software. Be prepared to discuss in class.

  • We will select 3 teams to present their updated primary persona OR product vision statement for critique. Each team will get 10 minutes. Plan to use half of your time for presenting and half for getting feedback. Teams selected to present will be notified by 10:00am the morning of September 16.

 

Sep 18 LAB PREP

  1. As a team: We will select 3 teams to present DRAFTS of their customer research plans for critique in the lab. Each team will get 15 minutes. Plan to use half of your time for presenting and half for getting feedback. Teams selected to present will be notified by 10:00am the morning of September 18. Julia and Christina will provide feedback to ALL teams within each presentation by September 23. 

  2. As Individuals: (Diverge) Map out 1-2 low fidelity tests for the hypotheses about your target persona(s) and come to this week’s lab prepared to discuss with your team (converge). Make tests realistic to do over a short period of time, like an afternoon. Use this time/effort constraint to force you to focus on where you want to learn and how to do this simply. For example, having someone write down the list of things you’d expect them to fill out in an online form to test for completeness or giving cards with alerts someone might get on their phone and asking people how they’d respond to each message (including time/sequence of said messages).

    Get creative! These tests could cost nothing other than your time (and your test subjects’ time!).

Team Assignment due 5PM Friday, September 20: Using this template, post a link to the Assignment Master tab “Sep 20 - LF1” with your team’s low fidelity test plan. This will be the detail behind your research plan outlined in the Customer Research plan deliverable.

Julia Austin, Senior Lecturer

Harvard Business School

Rock Center 115